Читати книгу - "Сила волі"

89 Fishbach, A., and R. Dhar. «Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice». Journal of Consumer Research 32 (2005): 370–77. Див. також: Fishbach, A., and Y. Zhang. «Together or Apart: When Goals and Temptations Complement Versus Compete». Journal of Personality and Social Psychology 94 (2008): 547–59.

90 Sachdeva, S., R. Iliev, and D. L. Medin. «Sinning Saints and Saintly Sinners». Psychological Science 20 (2009): 523–28.

91 Mukhopadhyay, A., and G. V. Johar. «Indulgence as Self-Reward for Prior Shopping Restraint: A Justification-Based Mechanism». Journal of Consumer Psycho­logy 19 (2009): 334–45.

92 Mick, D. G., and M. Demoss. «Self-Gifts: Phenomenological Insights from Four Contexts». Journal of Consumer Research 17 (1990): 322–32.

93 Khan, U., and R. Dhar. «Licensing Effect in Consumer Choice». Journal of Marketing Research 43 (2006): 259–66.

94 Haidt, J. «The Emotional Dog and Its Rational Tail: A Social Intuitionist Approach to Moral Judgment». Psychological Review 108 (2001): 814–34.

95 Fishbach, A., and R. Dhar. «Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice». Journal of Consumer Research 32 (2005): 370–77.

96 Fishbach, A., and R. Dhar. «Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice». Journal of Consumer Research 32 (2005): 370–77. Див. також: Fishbach, A., R. Dhar, and Y. Zhang. «Subgoals as Substitutes or Complements: The Role of Goal Accessibility». Journal of Personality and Social Psychology 91 (2006): 232–42.

97 Mukhopadhyay, A., J. Sengupta, and S. Ramanathan. «Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control». Journal of Consumer Research 35 (2008): 586–99.

98 Fishbach, A., and R. Dhar. «Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice». Journal of Consumer Research 32 (2005): 370–77.

99 Wilcox, K., B. Vallen, L. Block, and G. J. Fitzsimons. «Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision». Journal of Consumer Research 36 (2009): 380–93.

100 Khan, U., and R. Dhar. «Where There Is a Way, Is There a Will? The Effect of Future Choices on Self-Control». Journal of Experimental Psychology 136 (2007): 277–88.

101 Zauberman, G., and J. J. G. Lynch. «Resource Slack and Propensity to Discount Delayed Investments of Time Versus Money». Journal of Experimental Psychology 134 (2005): 23–37.

102 Tanner, R. J., and K. A. Carlson. «Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior». Journal of Consumer Research 35 (2009): 810–22.

103 Rachlin, H. The Science of Self-Control. Cambridge: Harvard University Press, 2000, 126–27.

104 Chandon, P, and B. Wansink. «The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions». Journal of Consumer Research 34 (2007): 301–14.

105 Chernov, A. «The Dieter’s Paradox». Journal of Consumer Psychology (in press).

106 Mukhopadhyay, A., and G. V Johar. «Indulgence as Self-Reward for Prior Shopping Restraint: A Justification-Based Mechanism». Journal of Consumer Psychology 19 (2009): 334–45.

107 Schuldt, J. P, and N. Schwarz. «The ‘Organic’ Path to Obesity? Organic Claims Influence Calorie Judgments and Exercise Recommendations». Judgment and Decision Making 5 (2010): 144–50.

108 Mazar, N., and C. B. Zhong. «Do Green Products Make Us Better People?» Psychological Science 21 (2010): 494–98.

109 Gans, J. S., and V. Groves. «Carbon Offset Provision with Guilt-Ridden Consumers». Social Science Research Network (2010). www.papers.ssrn.com/sol3/papers.cfm?abstract_id=969494.

110 Kotchen, M. J. «Offsetting Green Guilt». Stanford Social Innovation Review 7 (2009): 26–31.

Розділ 5. Великий обман мозку: чому бажання здається нам щастям

111 Olds, J. «Pleasure Center in the Brain». Scientific American 195 (1956): 105–16. Див. також: Olds, J. «‘Reward’ from Brain Stimulation in the Rat». Science 122 (1955): 878.

112 Olds, J. «Self-Stimulation of the Brain: Its Use to Study Local Effects of Hunger, Sex, and Drugs». Science 127 (1958): 315–24.

113 Heath, R. G. «Electrical Self-Stimulation of the Brain in Man». American Journal of Psychiatry 120 (1963): 571–77. Див. також: Bishop, M. P, S. T. Elder, and R. G. Heath. «Intracranial Self-Stimulation in Man». Science 140 (1963): 394–96.

114 Heath, R. G. «Pleasure and Brain Activity in Man. Deep and Surface Electroencephalograms During Orgasm». Journal of Nervous and Mental Disease 154 (1972): 3–18.

115 Berridge, K. C. «The Debate over Dopamine’s Role in Reward: The Case for Incentive Salience». Psychopharmacology 191 (2007): 391–431.

116 Berridge, K. C. «‘Liking’ and ‘Wanting’ Food Rewards: Brain Substrates and Roles in Eating Disorders». Physiology & Behavior 97 (2009): 537–50.

117 Knutson, B., G. W. Fong, C. M. Adams, J. L. Varner, and D. Hommer. «Dissociation of Reward Anticipation and Outcome with Event-Related fMRI». NeuroReport 12 (2001): 3683–87.

118 Koepp, M. J., R. N. Gunn, A. D. Lawrence, V. J. Cunningham, A. Dagher, T. Jones, D. J. Brooks, C. J. Bench, and P. M. Grasby. «Evidence for Striatal Dopamine Release During a Video Game». Nature 393 (1998): 266–68.

119 BBC News. 2005. «S. Korean Dies After Games Session». www.news.bbc.co.uk/2/hi/technology/4137782.stm.

120 Nirenberg, M. J., and C. Waters. «Compulsive Eating and Weight Gain Related to Dopamine Agonist Use». Movement Disorders 21 (2006): 524–29. Див. також: Bostwick, J. M., K. A. Hecksel, S. R. Stevens, J. H. Bower, and J. E. Ahlskog. «Frequency of New-Onset Pathologic Compulsive Gambling or Hypersexuality After Drug Treatment of Idiopathic Parkinson Disease». Mayo Clinic Proceedings 84 (2009): 310–16.

121 Knutson, B., G. E. Wimmer, C. M. Kuhnen, and P. Winkielman. «Nucleus Accumbens Activation Mediates the Influence of Reward Cues on Financial Risk-Taking». NeuroReport 19 (2008): 509–13.

122 Briers, B., M. Pandelaere, S. Dewitte, and L. Warlop. «Hungry for Money: The Desire for Caloric Resources Increases the Desire for Financial Resources and Vice Versa». Psychological Science 17 (2006): 939–43.

123 Wadhwa, M., B. Shiv, and S. M. Nowlis. «A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors». Journal of Marketing Research 45 (2008): 403–13.

124 Berridge, K. C. «Wanting and Liking: Observations from the Neuroscience and Psychology Laboratory». Inquiry: An Interdisciplinary Journal of Philosophy 52 (2009): 378–98.

125 Harris, J. L., J.